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Thanks to the release of Google Insights search engine marketing and website advertising is now more focused than ever. If you use PPC (Pay Per Click) advertising for your business then you will understand the benefit of targeting specific countries and regions within your advertising campaigns. Not only can you increase conversion rates and lead generation but you can save money and achieve greater ROI (return on investment) by fine-tuning your search marketing campaigns.

For all of those developers out there using Magento 1.0 the upgrade to 1.1.3 is fraught with theme issues but the performance gain is more than worth the effort.