Marketing

Search marketing involves two functions; organic search and pay per click (PPC) advertising. In brief, organic search is where a user types a search term into a search engine and then clicks on a search result item.

Pay per click advertising is similar to organic search in that your advert will only appear when a user types a particular term, however you decide which search terms will trigger the display of your advert. Allowing you to tightly manage your marketing spend whilst pushing awareness of your products.

Optimising web pages for specific search terms directly related to your company or product offering can greatly boost traffic to your website. Considering factors such as your search engine position for various search terms, and the conversion rates of those terms I can help leverage your company into your desired market place whilst also shedding light on how your customers perceive your brand, services and products.

PPC provides a very attractive advertising channel to businesses of all sizes. The main reason to use PPC advertising is that you have complete control over the advert and its functionality. You control who sees your advert, when the advert is displayed, how much you want to pay for a click and finally where the visitor ends up after clicking the advert.

Combining organic search and PPC advertising can create significant uplift for your website traffic and the great thing is; your visitors will be primed* due to their previous search activities. Please get in touch if you require a complete search marketing makeover.