E-commerce
The Marketing Mix
To get the most from your E-Commerce operation you need to not only have a great design but a great marketing message. I a designer and developer, plus I also provide marketing and advertising services to my clients. Take a look at my some examples of my banner design examples to get a feel for the type of advertising content I can create for you.
Whenever a customer asks me the best route to launching a website and gaining some valuable traffic, I normally recommended using search engine marketing (SEM - SEO and PPC) as this sends highly targeted, pre-qualified traffic to your site. Standard search engine traffic resulting from an keyword search is OK if you have a very high search engine ranking as you will see large amounts of traffic and a low conversion rate. So what's wrong with that? Organic search engine traffic, where you may have been lucky to get the number one spot on Google can change in a day! It is a mistake to rely solely on free traffic that may disappear overnight due to a change made by Google et-al. Also, it is harder to convert a browsing visitor from organic search into buying customer. Website visitors will be more included to purchase something if they have a reason for doing so. By combining SEO and PPC you have the perfect blend and if you can dominate the search engine result pages (SERPs) for both organic and paid search then all the better.
I have studied human psychology and social theory for many years and most interesting book on the subject of shopping has to be: Why We Buy: The Science of Shopping
