Marketing

PPC provides a very attractive advertising channel to businesses of all sizes. The main reason to use PPC advertising is that you have complete control over the advert and its functionality. You control who sees your advert, when the advert is displayed, how much you want to pay for a click and finally where the visitor ends up after clicking the advert.

By using keyword based advert display triggers you can acquire *primed visitors who know what they want from your website because they searched for it and are expecting to find it on your page. If you don't have any pay per click landing pages or are interested in optimising your exiting landing pages then please get in touch and I will be able to help you.

*Priming involves different psychological apects such as Metacognition and the Spacing Effect, whereby a person is influenced into making a decision based upon previous activities and the current task at hand. Click here for more information regarding Priming and it's association to interaction design.