Marketing
Search Marketing
Search marketing involves two functions; organic search and pay per click (PPC) advertising. In brief, organic search is where a user types a search term into a search engine and then clicks on a search result item.
Pay per click advertising is similar to organic search in that your advert will only appear when a user types a particular term, however you decide which search terms will trigger the display of your advert. Allowing you to tightly manage your marketing spend whilst pushing awareness of your products.
