J Norton Freelance Interactive Designer Logo

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May
16

Search Engine Marketing

Sun, 05/16/2010 - 10:34

It's been a busy few seeks since becoming a full-time user experience design and online marketing consultant. My latest work is for a traditional print-based marketing agency located on the outskirts of Bristol and has been a fun couple of days so far.

Aug
22

Thanks to the release of Google Insights search engine marketing and website advertising is now more focused than ever. If you use PPC (Pay Per Click) advertising for your business then you will understand the benefit of targeting specific countries and regions within your advertising campaigns. Not only can you increase conversion rates and lead generation but you can save money and achieve greater ROI (return on investment) by fine-tuning your search marketing campaigns.