Creating a Facebook business page is a simple way to publicise your company and services, reach new and existing customers and provide a nice boost to your SEO efforts.
Facebook business pages are free to create and can be set up in a matter of minutes after which the business owner can begin posting content and building a fanbase. This is where things get difficult and where costs come into play - in order to maximize the reach of your business page you will have to promote your page.
Promoting a Facebook Business Page
There are a variety of ways to promote your services on Facebook including:
- Promote your page - this is where you pay to advertise your page on Facebook.
- Promoting a call to action - you can use this to create buttons on your page.
- Promoting your local business - this allows you to drive in-store sales and brand awareness in your local area.
- Boosting a post - this allows you to promote a specific post
- Promoting your website - this allows you to advertise your website on Facebook
Cost of promoting your business page
The cost of promoting your page on Facebook is variable and there are no set limits on how much you can spend. It is advisable to create a maximum spend when creating an advert and make sure you have set your targetting options correctly as this will help ensure that ads are relevant to users which will maximize ROI.
Call to action costs
Call to action buttons are great if you are driving targeted traffic to your page via promotions / adverts and you need your users to take an action such as visiting your website or contacting you for more information. The minumim daily spend is currently $1 as of 30th Jan 2017.
Cost of promoting your local business
Promoting a local business is similar to promoting your page except that it provides better reach for businesses such as restaurants. The general theme is that you create an advert with a call-to-action and pay on a cost per click basis.
Cost of boosting a post
You can promote or boost a post on Facebook by creating targeting options for your audience. Again this type of campaign doesn't have a budget limit so it is wise to target posts to relevant users to maximize ROI.
Promoting your website costs
If you feel that the cost of promoting your services via a Facebook page or advert call-to-action is too expensive then you can simply use Facebook to advertise your website and pay on a cost per click basis. This may be useful is your don't have the time to manage a Facebook business page and simply want some exposure on the platform.
In order to maximize the benefit of Facebook you should be prepared to spend time and money managing your business page, advertising your services and engaging new and existing customers. The exact costs of doing this are variable and depending on resource time / man hours involved and campaign spend the final bill can be huge but deliver very little or tiny and deliver a huge return.