Electronic newsletters provide a valuable tool for reaching customers with highly targeted content and extend the reach of their print-based counterparts by allowing customers to send the newsletter to a friend, thus increasing the reach of readership. Newsletters can take many forms such as product updates, company news and special offers. Email campaigns have an immediate impact, driving revenues and website traffic for very little cost whilst providing rich analytics about your readership.
Newsletter content must be specific to your business goals and be customer focused and by combining newsletter campaigns with landing page optimisation you can boost the return on investment (ROI) from your advertising spend.
Campaign Delivery and Mailing List Optimisation
I provide my clients with industry standard tools for the delivery and monitoring of newsletter campaigns. Growing a database of newsletter subscribers should be seen as a long-term project. I produce very effective newsletter/website integrations that drive newsletter subscriptions and product awareness.
Previous in-depth experience of designing newsletters for international markets allows me to offer a comprehensive newsletter design service. Seasonality can greatly effect the success of an email campaign and the design and content of a newsletter must be suited to the culture of the recipient.