Search Engine Marketing (SEO and PPC)

Search Engine Marketing That Delivers Measurable Growth

Search Engine Marketing (SEM) is about more than just ranking higher. It’s about attracting the right visitors, converting them into customers, and turning your marketing spend into measurable business growth.

I combine proven strategies such as SEO, PPC, contextual advertising, and targeted directory placements into a single, data-driven approach designed to increase visibility, improve conversions, and deliver ROI.

Why Work With Me

I’ve spent years helping organisations of all sizes use data and analytics to drive results. My background spans everything from optimising conversion funnels to rolling out global analytics frameworks.

I’ve led major digital projects for organisations like UNICEF and Save the Children, including:

• Building donation platforms that process millions in annual contributions
• Rolling out high-converting payment flows like Apple Pay one-touch, which doubled monthly subscriber conversion
• Standardising analytics across 50+ markets, giving global teams clear, actionable insights

When you work with me, you’re not just getting someone who “runs ads.” You’re getting a partner who understands how search, user behaviour, and analytics work together to grow your business.

How I Make SEM Work for You

• Comprehensive Keyword Strategy
  I uncover what your customers are actually searching for, not just what competitors are targeting, so we can create content and campaigns that capture demand.
• Smart Budget Allocation
  Every pound or dollar you spend goes toward the highest-value traffic, not wasted clicks.
• Continuous Optimisation
  Campaigns are monitored and tuned weekly to keep them aligned with your business goals and market trends.
• Transparent Reporting
  You’ll always know what’s working, what’s not, and where we’re focusing next to improve results.

What Clients Say

“Justin led the technical side of our Apple Pay rollout, which doubled monthly subscriber conversion.
He kept a complex ecosystem stable and understandable, and he did it with calm focus.”
— Abbos Sobirjonov, Product Owner, UNICEF

“Together we achieved meaningful milestones — from building an innovative analytics implementation to launching new payment methods like Google Pay and Apple Pay. Every complex project we tackled was delivered smoothly thanks to Justin’s calm, solution-oriented approach.”
— Marianna Saiti, Senior Digital Data Analyst, UNICEF

“Put simply, to choose anyone else over Justin would be a bad business move. I cannot recommend him highly enough.”
— Kev Bailey, Marketing Manager, APC Workwear

These are just a few examples of the results I’ve delivered. My clients value not only the outcomes but also my ability to communicate clearly, solve problems under pressure, and keep projects moving forward without unnecessary complexity.

Ready to Take Your Marketing to the Next Level?

If you want to attract the right visitors, convert them into loyal customers, and make every marketing pound count, I’d love to help.

Let’s create a search engine marketing strategy that delivers results you can measure. Get in touch today and let’s talk about your goals.