Search Engine Marketing (SEM) is a type of Internet marketing designed to increase the visibility of a website in search engine result pages (SERPs). Various techniques are used including search engine optimization (SEO), pay per click advertising (PPC) advertising, contextual advertising, and paid inclusion on a directory website.
Make Search Engine Marketing Work for You
Advertising platforms such as Google AdWords, Yahoo! Search Marketing and Microsoft AdCenter provide the business owner with access to high yielding sources of website visitors. Analytics and keyword research are of upmost importance when launching new content or a new business/website and will result in a successful search engine marketing campaign. Many tools are available to the online marketer that help to refine the performance of a search engine marketing campaign, such as the Google Keyword tool and Microsoft AdCenter Labs.
If you need help or advice in launching a search engine marketing campaign then rest assured because I have the experience to help you get the most from your budget and existing website content. I charge a management fee to my clients for search engine marketing services because unlike a short-term project, search engine marketing needs to be continually appraised and tuned to your sales targets. Please get in touch if you are interested in launching a successful search engine marketing campaign.