Contextual advertising involves delivering adverts and content based on the keywords featured on a web page or software application. A contextual advertising system will scan the web page and then provide recommended advertisements that suit the scanned content. For example, if the user is viewing a website related to beauty products, an advert will be displayed for beauty-related companies, such as fashion and cosmetics. Contextual advertising is used by leading search engines and features on search engine result pages (SERPs). The advertisements are displayed to the user contextually and are based on the keywords used within the search query. A search engine marketing campaign is not complete without contextual advertising.
Revenue and Traffic
Contextual advertising is highly lucrative when implemented correctly, and can dramatically lift the revenue streams of companies struggling to gain traction on the Internet. Adverts are targeted to the customers search and advertising messages are tailored to the keyword search term, this provides advertisements that deliver a precise message to searchers, resulting in pre-qualified visitors to your website. The most effective contextual advertising network has to be Google AdWords, this is mainly due to Google's popularity on the web, they have more traffic than competing companies thus more visitors will come your way. Yahoo! and Microsoft also have their own advertising networks, however the yields are much lower than Google so please consider your media planning and buying carefully, or get in touch with me and I will gladly help you make the most of your advertising budget.