Marketing
I began my website design and development career working in a fast-paced marketing department of an international publisher, this gave me a thorough understanding of the online marketing mix.
I was charged with many different duties including but not limited to search engine optimisation (SEO), pay per click advertising (PPC) account management, newsletter and banner design, and conversion optimisation. My work resulted in sales increasing by 100%. I now offer online marketing services to my clients to complement my advanced design and development skill-set.
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Social Marketing
Social Marketing is a relatively new form of online advertising and with Facebook now receiving more impressions per month than Google it may well…
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Paid Inclusion
Paid inclusion is usually required to get your website listed within a web directory such as the Yahoo Directory, these services are similar to…
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Contextual Advertising
Contextual advertising involves delivering adverts and content based on the keywords featured on a web page or software application. A contextual…
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Combining SEO and PPC
Combining organic search and PPC advertising can create significant uplift for your website traffic and the great thing is; your visitors will be…
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Pay Per Click Advertising (PPC)
Pay per click advertising is a vital component of search engine marketing used on websites and search engine result pages…
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Search Engine Optimisation (SEO)
As a designer and developer of high-quality websites, I strive to make my work accessible and semantically correct and see myself as a White Hat…
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The Marketing Mix
To get the most from your website you not only need to have a great design but a great marketing message. I am a designer, developer and also…
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Conversion Gains: Making More Money
E-Commerce is about one thing: money! How to maximize your revenues is a complex subject so before you go out and spend money on…
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Search Engine Marketing (SEO and PPC)
Search Engine Marketing (SEM) is a type of Internet marketing designed to increase the visibility of a website in search engine result pages (…