Marketing

I began my website design and development career working in a fast-paced marketing department of an international publisher, this gave me a thorough understanding of the online marketing mix.

I was charged with many different duties including but not limited to search engine optimisation (SEO), pay per click advertising (PPC) account management, newsletter and banner design, and conversion optimisation. My work resulted in sales increasing by 100%. I now offer online marketing services to my clients to complement my advanced design and development skill-set.

Social Marketing

Social Marketing

Social Marketing is a relatively new form of online advertising and with Facebook now receiving more impressions per month than Google it may well…
Paid Inclusion

Paid Inclusion

Paid inclusion is usually required to get your website listed within a web directory such as the Yahoo Directory, these services are similar to…
Contextual Advertising

Contextual Advertising

Contextual advertising involves delivering adverts and content based on the keywords featured on a web page or software application. A contextual…
Combining SEO and PPC

Combining SEO and PPC

Combining organic search and PPC advertising can create significant uplift for your website traffic and the great thing is; your visitors will be…
Pay Per Click Advertising (PPC)

Pay Per Click Advertising (PPC)

Pay per click advertising is a vital component of search engine marketing used on websites and search engine result pages…
Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

As a designer and developer of high-quality websites, I strive to make my work accessible and semantically correct and see myself as a White Hat…
The Marketing Mix

The Marketing Mix

To get the most from your website you not only need to have a great design but a great marketing message. I am a designer, developer and also…
Conversion Gains: Making More Money

Conversion Gains: Making More Money

E-Commerce is about one thing: money! How to maximize your revenues is a complex subject so before you go out and spend money on…
Search Engine Marketing (SEO and PPC)

Search Engine Marketing (SEO and PPC)

Search Engine Marketing (SEM) is a type of Internet marketing designed to increase the visibility of a website in search engine result pages (…

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About Me

I am a freelance website developer and designer based in Bristol (UK). I provide advanced website programming and design services along with advanced SEO and digital marketing expertise to a variety of startups, charities and international businesses in Bristol, Bath, London and North America. You can learn more about me by visiting my resume page.

Get in touch for a free quote on your next project and if you want to connect me with then check out my LinkedIn profile.

Testimonials

As a new enterprise operating in the competitive international education sector, we wanted to add specific technical direction and consultancy services from an experienced web designer / developer who had knowledge of online marketing and SEO.

Justin helped us plan and develop the portfolio of websites and associated digital products that form the core of our online service offering. He used his expert WordPress knowledge to great effect by building a range of complex/responsive search engine-optimised websites - not least our main student website - now used (and we hear appreciated!) on a daily basis by clients and customers alike.

With time in short supply and with relationships being key to supplier success, Justin wins by offering great objective advice and by being a pleasure to work with - not least because he's quick to respond to queries - not always the case with suppliers!

I'd be very happy to recommend Justin to anyone looking for a Rapid Response Team to add value to their web development resources.

Steve Green | Director at Study Bridge Group
Justin initially worked for me on a re-design of parts of our magic5 web application. I was very impressed with his work and subsequently engaged him to work on a full re-design. When it came to creating a new product web site, Justin was the obvious person to turn to. He has good technical knowledge and is particularly skilled in the business and commercial aspects of web technologies.

Andrew Sinclair | Director at Magic5 Software
We employed Justin's highly accomplished Drupal skills for a few initiatives during 2014 and 2015. He is highly-professional at handling issues and developing sites in tandem with our in-house design and development teams. What really stood out was his conscientiousness and eye for detail, I can strongly recommend him.

Ian Howlett | Head of Digital at Conran Design Group
There are few better web developers or IT problem solvers than Justin, he is also a skilled creative designer. He took a failing project over and turned it into a successful one within three months. The previous developers had taken six months to create a poorly developed mess. Justin had to unravel it all and find fixes for so many things. He has good knowledge of business and will provide you with a solution that fits your needs. Once he knows where you want to go and what you want to achieve he will find you the best path forward.

Robin Chater | Secretary-General at The Federation of International Employers (FedEE)
Justin is a diligent, creative and professional digital designer and programmer who can quickly master any technology or platform. He has particular strengths in PHP, WordPress, Drupal and complex ecommerce platforms such as Magento Commerce. In short, Justin is very good at understanding the commercial implications of design and translating that into distinctive and effective solutions.

David Ralston | Head of Online Marketing and European Operations at Champs-Elysées Audio Magazines
Justin Norton made an important contribution to Space Signpost, a science communication project I developed in collaboration with Futurelab. He created a sophisticated interface that incorporated all the learning from user research we had conducted. The project was under time pressure when Justin came onboard and Justin's role carried a lot of responsibility, but this did not prevent him approaching the job creatively. He worked well with the whole team and was an asset to the project as much for his imagination as for his technical skills.

Adam Nieman | Creative Director at GovEd Communications
Having worked with Justin on a number of projects his work has always been of the highest standard. His skills are versatile and flexible, and his consistent understanding of the details as well as the bigger picture really makes him a valuable addition to the team. From a technical and creative perspective I would gladly recommend him to anyone.

Jake Manion | Creative Producer at Aardman Animations
Justin worked on the development of Future Publishing's internal training site during 2011. During the process Justin was instrumental in making the site work, designing the key stages and layout, and ensuring that when delivered to me, the customer, that it functioned properly and was easy to update. Justin has been the most brilliant support to me during the time he has been working on the site and I am extremely grateful. Justin made something very complicated seem easy. He is a true asset and I have no hesitation in recommending Justin.

Simon Hares | Head of Training at Future Publishing
Justin led Fast Car Magazine's move and tricky migration from a complicated bespoke website to our current WordPress website / CMS. We found him articulate, highly-skilled and a great communicator. He delivered the project on time and fully fulfilled our expectations and more.

Glenn Rowsell | Fast Car Online Editor at Future Publishing
The quality of Justin's work has always been exceptional, exceeding every brief given to him. His knowledge of a wide variety of platforms and programming languages makes him one of the most versatile web designer/developers I know and an incredible asset to any organisation.

James Morell | Head of Search at Future Publishing

Marketing

Social Marketing

Paid Inclusion

Contextual Advertising

Combining SEO and PPC

Pay Per Click Advertising (PPC)

Search Engine Optimisation (SEO)

The Marketing Mix

Conversion Gains: Making More Money

Search Engine Marketing (SEO and PPC)

Quick Links

Interested in what I do?